This module consists of 4 lessons and presents a theoretical part and a practical part in which students can practice, in pairs or small groups, the use of persuasive communication in different contexts.

In the theoretical part, the students approach certain fundamental subjects to know and deepen the use of communication in the strategic model, such as for example:

• The pragmatics of human communication and its 5 fundamental axioms (Watzlawick, Beavin, Jackson, 1967)
• How to "make word magic", i.e. non-verbal and paraverbal communication (look, posture, facial expressions, etc.)
• The difference between persuading, convincing and manipulating
• Some persuasive communication techniques (illusion of alternatives, restructuring, anticipation of the interlocutor's reactions)
• The 4 types of resistance to change and the associated communication and therapeutic intervention stratagems
• Strategic dialogue and its 5 main components (questions with illusion of alternatives, restructuring paraphrases, evocative language, summarizing to redefine, prescribing as a common discovery) (Nardone, Salvini, 2004).

Each session always includes a theoretical part and a practical part.

Thus, students learn the characteristics and key concepts of strategic communication, and, through practical exercises, they apply these notions while experiencing their use, for example by formulating restructurings (in the form of questions , aphorism or prescription of behavior), therapeutic indications, strategic questions, etc. and receiving feedback on their work.

This module focuses on human communication in its pragmatic aspect. The practical aspect involves the acquisition of specific communication skills to influence and persuade others in an ethical manner.

This is a module that provides students with:

• an in-depth study of the interactional, systemic and cybernetic models that make up the relationships,
• as well as communication skills drawn from the various key figures and masters who feature in these studies, such as Paul Watzlawick, Milton Erickson, Giorgio Nardone, etc.

This module will place particular emphasis on strategic dialogue, the advanced model developed at CTS Arezzo, Italy. Throughout history, great thinkers and leaders have used dialogue as their primary means of inducing creative thinking and influencing others toward change. Dialogue is undoubtedly an essential coaching tool. Based on studies of Human Communication and the analysis of the powers of influence, Nardone and Salvini (2005) developed a set of communication strategies that they called “Strategic Dialogue” which transforms a simple dialogue into an authentic means of change. Participants will be guided to acquire and master this persuasion model which contains specific advanced communication strategies. This model is rigorous and flexible, it is self-correcting, reproducible and adaptable to various social contexts; finally it is transferable, that is to say it can be acquired and mastered by almost everyone. This module takes a learn-by-doing approach where students are guided to practice and master these advanced communication strategies.

- Understand the application of the 5 basic axioms of the pragmatics of human communication

- Learn to manage aspects of non-verbal and para-verbal communication

- Know and learn to use certain persuasive communication techniques

- Learn to intervene effectively to overcome the different types of resistance to change in their patient/client.

- Learn the communication technique of strategic dialogue and its use during the first session with the patient as a tool for therapeutic change.

Sessions will take place from 2:00 p.m. to 3:30 p.m. and from 4:00 p.m. to 5:30 p.m. (with a 30-minute break)

Prerequisites: 

• Baccalaureate standard
• Correct command of French (being able to express oneself orally and in writing)
• Commitment to practicing intervention sessions
• Digital prerequisites:
  • Have a computer (with camera and microphone) and a phone in good working order
  • Have a regularly used email address
  • Have internet access with sufficient speed (videoconferencing, video playback)
  • Have a place suitable for monitoring the training
  • Know how to use basic digital tools: internet, messaging, search engine
  • Know how to use word processing tools, spreadsheets and presentation tools (power point type)

Vincent GÉRARD: Clinical psychologist, psychotherapist and trained in Erichsonian, systemic hypnosis and solution-oriented therapy. For more than 25 years, he has been offering concrete, rapid and effective therapeutic tools to people who are confronted, at some point in their lives, with a personal, family, professional or emotional problem. He is a lecturer, he has trained many psycho-medical-social workers in Belgium, France, Switzerland and Luxembourg

• Live distance courses integrating simulations, role-playing, exercises and case studies to promote the participation and involvement of all students and interaction with teachers
• Scenario around real cases led by an HR professional in post (HRD, RRH)
• Writing and defense (group work) of an intervention proposal
• Feedback and feedback
• A course rhythm allowing the integration of personal work
• Interactive and experiential approach
• Individual work, in pairs and sub-groups during and outside the sessions
• Personalized Moodle account including course videos and educational animations, course materials, documentary bases and all types of educational documents, review exercises, accessible 24/2

Obtaining the certificate for this module requires: 

• to have passed 75% of the homework to be done outside of class (MCQ, videos, homework, collaborative work, etc.) 
• to have attended at least 75% of the course sessions 

Assessment of student satisfaction

At the end of the training, a satisfaction questionnaire will be completed by each participant so that they can assess the relevance of the content of the training with regard to their professional practice and the achievement of their objectives.

--> 95% of our students are satisfied with their training  = number of students who gave a score greater than or equal to 7 out of 10 (0: "not at all satisfied"; 10: "completely satisfied")

• Special rate : €1,200 including tax
• Lact student rate for the year : €840 including tax
• Company/convention rate : €1,380 including tax

Version dated 07-12-2023