>> Objectives
Develop your strategic communication skills in the different stages of the implementation of the change system
>> Targets
HR function, communications department, managers and operational staff
>> Description
> Identify key moments of communication (interpersonal, collective)
> Choose and develop appropriate communication tools according to the stages of implementing the change system
> Develop strategic communication in critical moments: crisis, uncertainty, etc.
> Implement communication tools (example: poster, brochure, intranet, well-being passport, procedure sheets, employer brand, consistency between general company policy and change approach, etc.)
>> Benefits
> Develop alternatives to functional and top-down communication
> Stimulate social dialogue
>> Duration
1 to 3 days
