Strategic communication - Vincent GERARD - EN1M6 - ENH - 2024/2025: Subjects
1 - Pragmatics of human communication: the 5 axioms of communication
2 - How to introduce a change from the first session - Paraphrases for reframing
3 - The language of change: moving from convincing to persuading; switch from logical language to analog language
4 - Strategic restructuring: aphorisms as a reframing technique