Strategic communication - Vincent GERARD - EN1M6 - ENH - 2024/2025
Intro
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1 - Pragmatics of human communication: the 5 axioms of communication
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2 - How to introduce a change from the first session - Paraphrases for reframing
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3 - The language of change: moving from convincing to persuading; switch from logical language to analog language
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4 - Strategic restructuring: aphorisms as a reframing technique
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